Our Work
Over the past four years, we’ve partnered with leading brands and organisations, including The Glasshouse ICM, Generator, BBC Introducing, Kick Game, MOBOs, and Newcastle Council, to deliver culturally authentic and insight-driven projects across the North East.
We specialise in connecting brands with emerging talent, influential voices, and vibrant communities to create activations and programmes that truly resonate. From immersive workshops and live showcases to creative insight sessions like Generator Live at Boiler Shop and the MOBO Fringe Writing Camp, our collaborations drive meaningful engagement and long-term cultural impact.
With us, brands don’t just show up - they build genuine relationships that leave a lasting impression.
Delivering cultural strategy.
From Insights to Impact
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We engage directly with young people and local creatives through workshops, focus groups, and ongoing outreach - capturing authentic voices and cultural trends from the North.
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Using real-time insight, we develop tailored cultural strategies that align brands with regional communities and cultural movements - ensuring messaging and campaigns resonate.
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We bring strategies to life through culturally credible activations, event curation and facilitation, talent booking, PR and marketing, and partnership delivery, creating authentic brand experiences that connect and engage.
Portfolio of success.
BBC Introducing
BBC Introducing North East wanted to go beyond traditional showcases and create something that genuinely reflected the depth and diversity of the North East.
The challenge was to build a live platform that felt rooted in the region - one that reached into underrepresented communities, spotlighted new voices, and helped BBC Introducing deepen its connection with the next generation of artists and audiences.
Strategy
We designed and delivered two distinct live shows that spotlighted emerging genres and underground communities.
Our team led the full process, including: venue scouting, booking and technical coordination, artist curation, community engagement, Creative direction, on-site production, PR strategy, social media rollout and post-event content delivery.
Results
Drew a combined live audience of 700+ across both events.
Generated 180k+ in social reach, driven by content that felt live, local, and shareable.
Featured artists gained national attention, landing coverage in Music Week, slots at Reading & Leeds, and recognition as BBC Introducing Ones to Watch.
Ahead of the MOBO Awards landing in Newcastle, they wanted to create a cultural moment that made it clear the organisation was tapped into the region.
We needed to spotlight local voices, reflect the spirit of the North East, and build a sense of ownership and excitement among the creative community - all while laying the groundwork for a longer-term presence beyond a one-night event.
Strategy
We brought together a curated line-up of artists from across the North East.
Our team handled: talent scouting, creative direction and studio session planning, logistics, hospitality and scheduling, coordination and media planning.
Results
300k+ regional broadcast views via BBC Look North and ITV Tyne Tees.
250k+ social media impressions from red carpet rollout and content.
Secured TV coverage on BBC News, ITV News and a BBC Look North Live Session, along with a live feed on the MOBO’s red carpet.
Positioned MOBO as an engaged, culturally relevant presence in the region - amplifying local talent on a national stage.
