About Us
We’re a creative and cultural agency rooted in the North East — connecting brands with emerging audiences through work that feels authentic and lands with impact.
From grassroots culture and independent venues to a fast-growing student population and a new wave of creative talent, the region has resilience, pride, and a voice that’s ready to be heard.
We tap into those voices, translate them into strategy, and bring them to life through events, content, and talent partnerships — creating work that resonates with communities and delivers for brands.
We’re not outside observers — we’re embedded in the same grassroots scenes, venues, and creative networks we champion. Our work comes from lived experience, not just market research.
Our North East DNA
Since 2020, Nrthrn Baby has been embedded in the North East’s raw, relentless creative energy — a region bursting with untapped talent and stories ready to be told. We believe brands shouldn’t just sell; they should connect, inspire, and build genuine community.
This is where bold ideas meet authentic culture. With lived experience and deep local insight, we help brands create work that resonates — making every connection meaningful and every story worth telling.